Jake Batic – Shopify Designer & Developer in Adelaide

Cosmetic Tattooing Shopify Store for The Dr. Of Brows

by Jake Batic
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I redesigned the Shopify store for The Dr. of Brows, a premier cosmetic tattoo brand, transforming their underperforming website into a luxurious, conversion-optimised platform. My role involved strategising a new site structure, creating a custom design in Figma, and implementing Shopify Theme Customisation, SEO, and Conversion Rate Optimisation.

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Shopify Development and Redesign for The Dr. of Brows: Experienced Shopify Developer for Figma to Shopify Conversion

As an experienced Shopify Developer and Designer, I was brought on to rescue and elevate the online presence of The Dr. of Brows, a premier cosmetic tattoo and beauty brand. The client had been left in a difficult situation by a previous agency, with an unfinished and underperforming website. My task was to create a stunning, conversion-optimised platform that reflected the brand's luxurious identity and showcased its industry-leading services and accredited training programs.

Explore the Full Website Design 👇

Explore My Process for Bringing The Dr. of Brows to Life

➤ Project Scope and Strategy:

I began by strategising the website structure to seamlessly integrate e-commerce capabilities with course signups, which are central to The Dr. of Brows’ business. Using Figma, I designed a custom, high-end cosmetic site that emphasises a clean, minimal aesthetic. The new design focused on effective storytelling, presenting product and service benefits with clarity and sophistication.

In the development phase, I utilised Shopify and Shopify Theme Customisation to bring the design to life, ensuring a seamless user experience. My work also included Shopify SEO and Conversion Rate Optimisation for Shopify, which were crucial for driving signups and sales.

➤ Tools and Technologies:

The project was executed using Figma for design, Shopify for development, and Photoshop for high-quality visual assets. My expertise in Shopify SEO and Shopify Performance Enhancements ensured that the site not only looked luxurious but also performed exceptionally well in terms of speed and conversion rates.

➤ Results:

The redesigned Shopify store transformed The Dr. of Brows' online presence, equipping the brand with a breathtaking, conversion-optimised platform. The client experienced a significant increase in course signups, sales, and clientele for their cosmetic services. The Dr. of Brows praised the site as exceeding expectations, noting that I was "on the ball with everything" and "a pleasure to work with."

➤ Key Services:

  • Shopify Store Redesign
  • Shopify Performance Enhancements
  • Figma to Shopify Integration
  • Conversion Rate Optimisation for Shopify

With the new optimised Shopify store, The Dr. of Brows now has a sophisticated online presence that not only highlights their industry expertise but also significantly enhances their business performance, driving substantial growth in both course enrolments and service bookings.