Jake Batic – Shopify Designer & Developer in Adelaide

Prescription Eyewear Retail Shopify Store for Lensify

by Jake Batic
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As an experienced Shopify Developer and Designer, I created a custom Shopify store for Lensify, an innovative service for online prescription eyewear sales. Using Shopify Theme Customisation, I designed a vibrant, user-friendly site that balances professionalism with approachability. The client praised the work, saying, “Jake smashed it. Interpretation of the brief was excellent and delivered on time with minimal changes.”

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Shopify Design and Development for Lensify: Custom Design, SEO, and Conversion Rate Optimisation

As an experienced Shopify Developer and Designer, I had the opportunity to work with Lensify, an innovative service that simplifies online prescription eyewear sales for retailers. The client needed a website that could effectively showcase their unique service while establishing Lensify as a trusted and credible brand in the eyewear industry.

Explore the Full Website Design 👇

My role: Lead Shopify Designer and Developer focusing on design, theme customisation, CRO, and speed

Explore My Process for Bringing Lensify to Life

➤ Project Scope and Strategy:

The project began with a detailed strategy to create a website that would educate visitors through visual storytelling and a structured layout. Using Figma, I designed a custom website that blends professionalism with a youthful, vibrant aesthetic. The site’s clean and modern design is complemented by playful elements that make it approachable, ensuring that Lensify’s service benefits are communicated effectively.

One of the key challenges was displaying their pricing transparently and effectively, which was achieved through a user-friendly layout. The development phase involved Shopify Theme Customisation and Shopify Optimisation to ensure the site was high-performing, fast, and SEO-optimised. Key conversion optimisation features were also integrated to enhance user engagement and capture leads.

➤ Tools and Technologies:

The project utilised Figma for design, Shopify for development, and Photoshop for visual refinement. My expertise in Shopify SEO, Shopify Page Speed, and Conversion Rate Optimisation for Shopify ensured that the website performed exceptionally well, offering a seamless and engaging user experience.

➤ Results:

The result was a functional and visually captivating Shopify store that brought the client’s idea to life. The website’s design and performance exceeded the client’s expectations, leading to high sign-up rates immediately upon launch. The client praised the work, stating, “Jake smashed it. Interpretation of the brief was excellent and managed to deliver on time with minimal changes.

➤ Key Services:

  • Shopify Store Setup
  • Shopify Performance Enhancements
  • Figma to Shopify Integration
  • Shopify Store Design

Lensify now stands out as a professional yet approachable brand in the eyewear market, providing retailers with a streamlined and efficient solution to expand their business online.