Luxury Jewellery Shopify Store for Stroke of Luck

Shopify Design and Development for Stroke of Luck: Custom Design, SEO, and Conversion Rate Optimisation

As an experienced Shopify Developer and Designer, I partnered with Stroke of Luck, a premium jewellery brand focused on inclusivity and high-quality craftsmanship. The client sought to position their gender-neutral and disability-friendly collection within the crowded jewellery market, aiming for a website that not only reflected their brand's luxurious identity but also emphasised their commitment to diversity and accessibility.

Explore the Full Website Design 👇

Explore My Process for Bringing Stroke of Luck to Life

➤ Project Scope and Strategy:

Starting with a comprehensive strategy, I designed and developed a Shopify store that perfectly balanced elegance with inclusivity. Using Figma, I created a custom design that featured large, high-quality images to visually tell the brand's story and showcase their jewellery in the best light. The site’s clean, neutral color palette and refined layout aligned with modern jewellery trends while maintaining a unique identity that resonated with the brand’s target audience.

In the development phase, I implemented Shopify Theme Customisation and Shopify Optimisation to ensure the site was not only visually stunning but also user-friendly and high-converting. The design effectively conveyed the brand's commitment to LGBTQ+ and disabled-friendly products, making the site accessible and engaging for all visitors.

➤ Tools and Technologies:

The project utilised Figma for the design phase, Shopify for development, and Photoshop for enhancing product imagery. My expertise in Shopify SEO, Shopify Page Speed, and Conversion Rate Optimisation for Shopify ensured that the site performed exceptionally well, driving both traffic and sales.

➤ Results:

The new website allowed Stroke of Luck to transition from a product-focused business to a fully functional online brand capable of captivating and converting their target audience. Since launch, the brand has seen a significant increase in sales and has built a dedicated audience that aligns with their inclusive and luxurious identity. The client expressed that the website "met and exceeded their expectations," noting the success in both design and functionality.

➤ Key Services:

• Shopify Store Setup
• Shopify Performance Enhancements
• Figma to Shopify Integration
• Shopify Store Redesign

Stroke of Luck now stands out in the competitive jewellery market, with a powerful online presence that effectively showcases their unique brand identity and drives business growth.